What matters is not how much people like you but how much they are like you. It’s time to look beyond outcomes such as brand

I was fortunate to grow up surrounded by art, design, and creativity. My parents met at the Harvard School of Design in the early 50’s.

Having begun my design career in the age of analogue I have gone from drawing boards and a t square to the laptop and design

What takes design beyond just “good” can be elusive. How does a logo or poster, package design or advertisement connect at that deeply visceral level?