Standing at the intersection of entertainment and technology, Peter King Robbins is one of the design industry’s most innovative creatives. With 40 years of experience, he has the unique ability to transform complex visual strategies, human emotion, and core brand messaging into one seamless intuitive campaign. With his experience in advertising, branding, packaging, and marketing entertainment and technology product, Peter is a well-rounded leader who understands how and why design can drive strategic growth in the marketplace.
Peter is a Berkeley native who grew up in a creative environment. His visual style has been heavily influenced by the punk rock graphics of the 70’s and 80’s. After cutting his creative teeth by designing the graphics for bands and clubs in the Bay Area, Peter went on to become a fine arts major at the Pratt Institute in the 80’s. During and after completing his studies, Peter worked at a broad range of agencies and design studios. While vacationing in L.A., Peter fell in love with the brash, esoteric designs created for the ’84 Olympics and decided to head west from New York. It was there in Los Angeles that Peter was able to branch out into fashion branding and marketing while working for Leon Max, Max Studio, Guess and JimmyZ. Eventually, Peter saw an opportunity to package his diverse background by creating his own visionary shop – BIRD.
For the past 25 years Peter has acted as the CEO and Executive Creative Director of BIRD, shaping it into the unique multi-disciplinary agency it has become. At BIRD, Peter has taken every project through a rigorous creative arc – from research to strategy, conceptualization to synthesis, and finally execution and presentation. Peter’s ability to consistently deliver award-winning creative stems from his basic philosophy: utilizing emotion to create a design that sparks both engagement and connection. Peter’s numerous clients include: IMG, Pandora, Cisco, Salesforce, Focus Features, Disney, and E!, all looking to Peter to make that critical connection with their audience.
Because of his varied background, Peter is equally at home with a re-brand, strategic ad campaign or product launch. He has the vision and drive necessary to develop and lead both creatively and commercially.
Over the years Peter has won numerous design awards in both advertising and design. His work has been published in the 100 Show, Graphis, Print and AdAge, and it has been shown at the Cooper Hewitt/Smithsonian Design Museum in New York. When not working, most likely you will find Peter on a bike somewhere, heading out for his next great adventure.