IMG and the Miami Open were looking for a campaign that bridged the brand gap between their key sponsor, Itau, with the event’s unique style and the city itself. The solution was built around Itau’s rich palate and distinctive graphic elements. Dynamic player shots were overlaid on an extruded wordmark all anchored by a stylized and conglomerated Miami cityscape. The resulting campaign connected all the dots for each player and made for memorable and highly successful 2017 and 2018 campaigns.