With many community organizations, a brand can drift off over the years. For Jewish Community Center San Francisco, a vital part of a diverse progressive community in the middle of the epicenter of our new digital culture, this became essential.

The going in place for the JCCSF became nurturing curiosity. Curiosity builds understanding and places emphasis on the Jewish values of knowledge, enlightenment, community and education: Bright colors represent curiosity and the overlaps the knowledge gained. Curiosity brings depth and meaning to our journey, exponentially adding to us as individuals and to others in our community and the world at large as we work together. Human nature and cultural tradition are celebrated JCCSF. This was all capture by the mission statement: At the JCCSF, we nurture curiosity — sparking and spreading ideas for a richer life.