The Disney universe is titanic. A dynamic entertainment and lifestyle brand with many sub-brands and a worldwide footprint. Additionally Disney is known for diversity and ubiquitus quality from Marvel Studios, to it’s Theme Parks and Resorts.
In 2013 a problem had emerged in the exploding world of apps. Some of it’s brand was being diminished by licensed properties, look alikes and unofficial apps. The dilemma was how to bring their own applications properties together and let consumers know that Disney was behind it.
After a deep and thorough study of the inherent issues around UX and the needs of the many Disney stakeholders a consensus solution emerged around a clear and simple branding device which allowed consumers to easily recognize an official Disney app. This branding device has now been implemented by Disney Worldwide on a myriad of platforms and devises.