Salesforce’s Desk.com division needed a breakthrough digital and out-of-home campaign which resonated with the overarching Salesforce brand, but also provided some differentiation for Desk.com’s unique product story. And one that would be seen and noticed in the local Bay Area startup marketplace.

The solution was a saturated color palette mixed with the graphic speech bubbles informed by Desk.com’s logo. The bold visuals, combined with portraits and powerful testimonials from existing Desk.com users, provided a strong and clear way to break through the visual clutter in digital and OOH environments.