Séva, a Sanskrit word which literally translates to “thread”, also symbolizes the connection between all things. Séva is based on the idea that beauty comes from within (the One) and is expressed through our connectedness (the Many). For this salon-based product I sought to create a natural ecosystem between the product, salon owners, stylists and customers. Mission, Vision, brand look and feel, product packaging, product formulations, and even the scent were guided by a connected ecosystem.
The resulting brand and packaging provided a fresh alternative in salons, in marketing promotions, online ecommerce and POP cards that owners could use to build awareness and connection.