Long Live Rock & Roll

Some projects speak to you personally. My recent collaboration with Julian David Stone, writer/photographer extraordinaire was one. As kindred spirits, we enjoyed putting this project together as it was a time we both experienced first hand. Julian’s iconic pictures of

More

Freedom of music

Like many companies born out of the hurly burly of a .com startup, Pandora’s brand had taken a back seat to the coding and engineering of this breakthrough entertainment platform. In speaking with Tim Westergren and his executive team, the

More

Sweet spot

IMG and the Miami Open were looking for a campaign that bridged the brand gap between their key sponsor, Itau, with the event’s unique style and the city itself. The solution was built around Itau’s rich palate and distinctive graphic

More

A New Apptitude

Salesforce AppExchange, a successful arm of the salesforce’s many offerings, struggled with branding and messaging, missing out on even larger opportunities.  A brand awareness campaign was in order, along with a rebranding of the site. Ten of AppExchange’s top partners

More

Nurturing Curiosity

With many community organizations, a brand can drift off over the years. For Jewish Community Center San Francisco, a vital part of a diverse progressive community in the middle of the epicenter of our new digital culture, this became essential.

More

Sub-brand synergy

Salesforce’s Desk.com division needed a breakthrough digital and out-of-home campaign which resonated with the overarching Salesforce brand, but also provided some differentiation for Desk.com’s unique product story. And one that would be seen and noticed in the local Bay Area startup marketplace. The

More

Democratizing video

Newly acquired by Cisco, Flip was ready and able to launch their fun, affordable, easy–to–use replacement for the ubiquitous camcorder. Because the going in thought was the democratization of video the audience was everyone. A mixture of celebrities and everyday

More

Speaking Angeleno

Connecting to LA's soccer fans is a tough proposition. They are young, diverse, cosmopolitan and living in a sports–oriented town with 7 major sports franchises to compete with for their attention. The solution was to meet people where they live

More

Talking to people’s passion

Avery was looking for a campaign to build awareness and relevance with small business owners. It was clear consumers understood the implicit quality of the venerated brand but Avery hadn’t made the connection to what drives consumers to use their

More

Making it official

The Disney universe is titanic. A dynamic entertainment and lifestyle brand with many sub-brands and a worldwide footprint. Additionally Disney is known for diversity and ubiquitus quality from Marvel Studios, to it’s Theme Parks and Resorts. In 2013 a problem

More